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Pitch Deck 2026

RUN-IT

Campus Life Meets Convenience

Don't Stress It. Just Run-It.

RC: 9067081
9:41
Welcome back, Muhammed.
Pharmacy
Health essentials.
MEDICATION
DELIVERED
SECURELY.
Services
Food
Groceries
Pharmacy
Printing
Laundry
The Challenge

Unreliable Logistics, Real Stakes

The Struggle

WhatsApp Chaos

Campus logistics are chaotic and predatory. Students desperate for time rely on fragmented WhatsApp groups for everyday errands. Often, runners arrive late and arbitrarily double their fees, exploiting the student's lack of alternatives. This leaves students dealing with severe price-gouging, extreme unreliability, and wasted time.
Unreliable Fragmented Price-gouging
Our Answer

RunIt

Run-IT replaces this chaos with an inDrive-style reverse-bidding engine. You no longer beg for a favor—you delegate tasks to verified peers already on your route. Our geofenced digital escrow eliminates price-gouging and professionalizes the student hustle. 'Runners' safely monetize their daily movement, while their peers buy back their time. We don't just move packages; we remove barriers to academic success.
Reverse-bidding Digital Escrow Geofenced
Vision To become the definitive "Campus Operating System" for Africa—a unified micro-economy where every student can optimize their academic journey and unlock their economic potential.
Mission To build a scalable, campus-native infrastructure that standardizes student logistics. We empower students by converting their daily movement into earning opportunities through a seamless, peer-to-peer marketplace.
The Process

How RunIt Works

From request to delivery in minutes

01

Post Task

Requester adds location & price. Funds are held in escrow.

02

Bid

Runners accept or counter-bid (maximum of 3).

03

Execute

Real-time status updates are provided.

04

Complete

Requester gives 2-step confirmation. Funds are released.

05

Earn

Runner withdraws earned funds to their bank.

9:41
Review Details
Step 2 of 2: Confirm Order
Delivery Route
Pickup Cooperative Hostel
Dropoff Block Hostel 3
Items: Bag Of Water
Set Your Offer
Recommended Runner Fee: ₦650
Your Offer (Runner Fee ₦):
₦ 650

Offering a higher fee attracts runners much faster. Minimum is ₦200.

The Product

See It In Action

A Progressive Web App built for campus life. Set your budget, find a runner, track your delivery in real-time, and pay securely — all from your phone.

Reverse-bidding marketplace
Escrow payment protection
Geofenced campus delivery
Real-time order tracking
Market Opportunity

From Campus to Continent

A scalable, multi-billion-naira opportunity

TAM

Total Addressable Market

2.7M tertiary students x ₦170 revenue/order x 50 orders/year

₦1.91B/month
SOM

Target Adoption

10% initial market penetration

270,000 users
UNIT

Revenue Per User

20% runner commission + 5% item-cost fee; 50 annual orders

₦708/mo

Why Now? The Perfect Storm of 2026

Digital Native Shift

Mobile-first campus culture at peak

Gig Work Acceptance

High acceptance of student-led side hustles

CMUL Advantage

Highest "Need-to-Time" ratio in Nigeria

Go-To-Market (4Ps)

Product

Convenient errand execution platform

Price

Low-cost, student-friendly pricing

Place

Campus-first → expand to urban areas

Promotion

  • Campus ambassadors
  • Referral programs
  • WhatsApp virality
  • Student influencers
Validation

Real Signals. Real Demand.

The Data: Pilot Testing Results
0

Users

Registered students after Launch

0

Verified Runners

Active student service providers

0

Transactions

Successful tasks completed

0

Working Application

Fully functional PWA platform

0

Core Team

Dedicated student founders

The Evidence: Survey Feedback (n=38)

Runner Readiness

How ready are you to Run-it?

Interested, tell me more 60.5%
Already tying my sneakers! 39.5%

Academic Coverage

Current academic profile

Radiography 21.1%
Pharmacy 18.4%
Medicine 15.8%
MLS 15.8%
Physiology 13.2%
Business Model

Revenue & Sustainability

CORE Two-sided Commission 20% + 5%
Base Unit ₦170/order Avg runner fee: ₦350 | Avg item cost: ₦2,000 Launch CAC: ₦1,333 | Payback: ~10 orders CAC drops as materials, ambassadors, and referrals compound
RUNNER SIDE

20% Runner Commission

Run-It earns a platform fee from the runner payout on every completed errand.

  • Example: ₦350 runner fee creates ₦70 platform revenue
  • Runner keeps 80%, keeping the earning proposition attractive
  • Revenue scales directly with successful task volume
Why it works
Clear take-rate Escrow-backed Volume-led growth
REQUESTER SIDE

5% Item-Cost Fee

Requesters pay a small service fee tied to the cost of items purchased during the errand.

  • Example: ₦2,000 item cost adds ₦100 platform revenue
  • Low enough for students, meaningful at repeated usage
  • Works without external partnerships or subscription dependency
Why it's realistic
Student-friendly Transparent pricing No B2B dependency

5-Year Conservative Projection

Revenue and contribution after CAC + variable fulfilment costs
Revenue (₦m)
₦12.75M ₦74.38M ₦238.00M ₦428.40M ₦765.00M Y1 Y2 Y3 Y4 Y5
Year Users Active Orders Revenue CAC Contribution
1 5,000 30% 75k ₦12.75M ₦6.67M ₦3.83M
2 25,000 35% 438k ₦74.38M ₦16.25M ₦45.00M
3 70,000 40% 1.40M ₦238.00M ₦28.00M ₦168.00M
4 120,000 42% 2.52M ₦428.40M ₦36.00M ₦316.80M
5 200,000 45% 4.50M ₦765.00M ₦50.00M ₦580.00M
CALCULATION Revenue/order = 20% of runner fee + 5% of item cost
ASSUMPTIONS
Year 1: 5,000 users 50 orders/year ₦170 rev/order ₦30 variable cost/order CAC/user: ₦1,333 → ₦250
Competitive Edge

Trust & Culture Win

Feature WhatsApp Vendors Glovo / Bolt Food RunIt
Price Control Fixed / Gouged Platform dictates You negotiate
Campus-Specific Informal only Generic city-wide Geofenced campus
Payment Security Cash, zero trust Card payments Escrow + OTP
Peer Economy Unvetted runners Professional riders Vetted students
Dispute Resolution No resolution 24-72 hours Within 2 hours
Delivery Cost Variable high ₦800–₦1,500+ ₦250–₦500

Our Unfair Advantages

1

Deep Campus Integration

Built specifically for the CMUL/UNILAG ecosystem.

2

We Are the User

The founding team are the exact demographics being served.

3

Escrow-First Architecture

Trust layer purpose-built for student micro-economy.

4

The Market Sets the Price

Students negotiate their own fair rates, not platform-dictated fees.

Strengths Low capital model. Strong campus network.
Weaknesses Initial trust barrier. Runner dependency.
Opportunities Expansion to cities. Higher repeat usage across campuses.
Threats Large logistics entrants. Fraud risks.

The Co-Founders

Ekundayo David

Ekundayo David

CEO
Business StrategyPartnershipsGrowth
Balogun Muhammed-Awwal

Balogun Muhammed-Awwal

CTO
9+ Yrs Software EngineeringSystem ArchitectureTechnical Lead
Ogunmola Helen

Ogunmola Helen

Financial Analyst
Financial Reporting & AnalysisData Analyst
Arifalo Rufus

Arifalo Rufus

CMO
Growth MarketingBrand IdentityUser Acquisition
Obidiya Erioluwanmi

Obidiya Erioluwanmi

COO
OperationsLogisticsCommunity Mgmt
Okereafor Destiny

Okereafor Destiny

CFO
Financial ModelsRisk AnalysisGovernanceMTN Finalist 2022
Faith Dolapo, OBIDIYA

Faith Dolapo, OBIDIYA

Legal Counsel
Legal CounselLL.MCorporate & Intellectual Property LawyerStartup & Business Law Advisor
Martins Wohu-Owo

Martins Wohu-Owo

Creative Director
Creative DirectionBrand IdentityUser Acquisition
The Ask

₦50,000,000 Allocation

Non-equity grant to build a scalable student support & employment platform

0%

Product & Digital Infrastructure

₦14,000,000

MVP scaling, wallet system, backend security, native apps

0%

Marketing & Campus Activation

₦16,000,000

Activation across 12 universities, student influencers

0%

Pilot & Operations

₦15,000,000

Beta deployment at 3-5 campuses, team stipends

0%

Contingency Reserve

₦5,000,000

Technical glitches, regulatory changes, rapid-response

12-Month Milestones

5,000 users acquired in Year 1
5,000 transactions processed
Full UNILAG ecosystem rollout
Expansion to 3-5 additional campuses
Scan to try the RunIt MVP

Scan to Try the MVP

Business Model

The Run-It Canvas

Key Partners

7
  • Institutional: Student Affairs, Campus Security, Student Union
  • Community: Class reps, hostel leads, campus ambassadors
  • Tech/Fin: Paystack, AWS/Railway, Agora

Key Activities

8
  • Managing marketplace liquidity
  • Runner onboarding & verification
  • Dispute resolution & reconciliation
  • System monitoring & bug triage
  • Ambassador coordination

Value Propositions

1

For Clients: Giving back time and eliminating the stress of unreliable logistics by structuring an inefficient system

For Runners: Opening an accessible window of opportunity to monetize free time effortlessly

Customer Relationships

4

Highly personalized customer support dedicated to resolving disputes and maintaining clear communication

Customer Segments

2

Clients: Students facing time scarcity and burnout who are willing to delegate tasks

Runners: Students with a strong hustle culture looking for a flexible way to earn money

Key Resources

6
  • Human: Founding team, campus ops leads, ambassadors
  • Digital: Golang, React PWA, PostgreSQL, Paystack, LiveKit
  • Financial: Seed capital, grants, payout float
  • Brand: “Run-It Standard” & proprietary SOPs

Channels

3
  • Word of mouth (peer-to-peer)
  • Video and graphic content
  • Campus influencers & ambassadors

Cost Structure

9
  • Variable: Payment fees, dispute handling, runner incentives, ambassador stipends
  • Fixed: Cloud hosting, API fees (maps, SMS), payment gateway reserves

Revenue Streams

5
  • Runner Commission: 20% platform fee from the runner payout on completed errands
  • Requester Service Fee: 5% of item cost when Run-It handles purchase errands
  • Escrow-Led Transactions: Revenue only after successful task completion and confirmation